Brochure Content Brief Designed for ICSID World Design Congress 2009, this brochure exhibits the student works for Aging 2050, a topical exploration of future product designs for the elderly. The works encompass elderly culture, medicare, entertainment, and assisted memory. Design Concept Upon opening this brochure, one will immediately see the issues that trouble the elderly presented in bold text outside of the folded page. By tearing open the dash pre-cut lines, one will see the student solutions toward each issue on the inside. In this fashion, the brochure provides readers a chance to enjoy an exploration process of their own. The brochure is printed on matte paper with special colors for easy reading. While the layout is clearly modern, the binding of the brochure adapts traditional Chinese methods to suggest its origin.