曹心琪 / Natural Guardian

We are endlessly connected to our natural environment, affecting each other.

Be a Natural Guardian. We must pay greater attention to the global environment, and love earth the same way we love ourselves.

Excessive cultivation and deforestation, over-exploitation, and environmental pollution have resulted to forest disappearance,

land desertification, and river siltation.

The design Presentation: as the nurturing mother earth; as fertilized dry land; as raging rapid rivers..

The shopping bag design is combined with Benetton brand awareness that has always addressed global issues.

With the bags hanging on their shoulders, consumers will attract a lot of audience from the visual illusion effect created as they walk.

The popularity of paper bags amongst shoppers makes it an ideal publicity medium as every consumer automatically becomes an activist for “Be a Natural Guardian”.