Background:The mass media in Taiwan become chaos after 1980s. News media use sensational, commercialized, and overly partisan ways to provoke the television rating. In order to revert a pure media space, some people establish Taiwan mass media observe organization which can monitor news media. Concept:In order to satirize Taiwan’s mass media which were too seductive, I combined the design of the bust and the bias of the newspaper. The purpose of this advertisement was to awaken people’s conscience and to enhance societal positive strength.

利用女性胸部的輪廓，與報紙的捲曲做結合，反諷台灣媒體煽情的氾濫，此廣告目的是喚起民眾敦促媒體作為社會良知、提升社會責任，共同建立一個良性、健康、溫馨的社會，整合成一股積極正面的力量。