黃苡蓁、官佩萱 / 自然田
「自然田」農場位於臺灣南澳的鄉間,農場主人用最原始的「自然農耕法」
種植稻米、花生與蘿蔔等農作物,這個耕種法的核心精神是不使用任何肥料,
與自然互助共存,耕種全程都借助大自然的資源及農夫的耕耘,希望提供給
人們最自然、原始而簡樸的作物。
「自然田」視覺形象選用版畫傳達農場的核心價值—「原始、簡單、純樸」,
包裝的視覺主要描繪農作物的手工生產過程與自然環境,例如:自然米的
視覺描繪了緊臨著山脈的稻田,使用不除蟲、不除草的自然農法耕作出來
的稻子等,希望藉由視覺忠實傳達自然田的與環境共生息,生產健康作物的理想。
Natural Farm
Designer: I-Chen Huang / Pei-HsuanKuan
The” Natural Farm” is located in the countryside of Nan'ao, Taiwan. The farm owner
cultivates the crops like rice, peanut, carrot and so on with the primitive “natural
agricultural method” —using no fertilizer—to be mutual coexistence with the mother
earth. The whole process attributes to the natural resources and farmers’ working, s
o as to offer the most natural, primitive produce.
The engraving images of” Natural Farm” reveal the core value of the
farm—“original, plain and simple”. The packaging images mainly described the
handmade generating process of the produce as well as the natural environment,
such as: the scenery of farmlands lying under the hills, and the picture of rice growing
in natural status without weeding or using insecticides. With these images, we hope to
convey the ideal of Natural Farm—live in a symbiotic lifestyle with environment, and
generate healthy crops.