Embracing the spirit of open-source coding, this thesis is an investigation into how to transform the negative associations usually linked with ‘copying’ into positive ones, or in other words explains how to ‘CopyRight’.

Digital technology is quick and ubiquitous. In one click we can send multiple emails, download high resolution picture files or ‘copy and paste’. One school of thought claims that this facilitates creativity without boundaries, whilst another might say this encourages piracy. Can copying therefore ever be seen as right? And, if so what is ‘copying right?’

Exploring and applying ‘Glitch’ and ‘Kitsch’ Theory to visual design responses, the project will integrate trademarks to the story ‘Alice in Wonderland’. The design will mix different brands to create the fantasy trademarks’ world. The reworking triggers individuals to think it is nothing wrong with copy and just ‘copy it clever’.