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獲獎成果
  • 作品名稱
    Hong Bao Bao-Creative Red Envelope
  • 作者
    劉冠辰
  • 得獎年份
    104年
  • 指導教授
  • 比賽名稱
    International Design Awards (IDA)
  • 主辦單位
    International Design Awards
  • 獎項名稱
    Packaging – Pro Honorable Mention
  • 作品連結

“紅包”是華人新年的一種習俗,華人喜愛紅色,象徵活力、愉快及好運。然而現今,紅包袋外型變化不大,若改變紅包傳統外型或是賦予其新功能,將不只解決收納的問題,又可給人新穎的感受與印象,以不丟棄做環保的概念,同時兼具裝飾性及紀念性。 因此我們創立了”紅寶包”,更以多樣立體方式呈現紅包,將傳統平面推陳出新,融合各種代表台灣文化的花卉及生肖,搭配各類喜慶習俗將個性化及趣味結構套入紅包跳脫以往。 而其宗旨更以”禮輕情重”的概念讓紅包帶有送禮的心意,而不是以內容物的多少去衡量價值。在眾多紅包中,是唯一想被蒐藏的那一個,也是帶給外國朋友最佳的伴手禮,將東方文化的熱情與嶄新印象渲染至各地。 "Red envelope" is a custom of the Chinese New Year, the Chinese love red, a symbol of vitality, happiness and good luck. But today, little red envelopes shape change, if change in shape or red envelopes traditionally given to the new features will be incorporated not only solve the problem, but also gives new feelings and impressions, to do not discard the concept of environmental protection, while both decorative and commemorative. So we created the " hong bao bao ", but to present various three-dimensional form a red envelope, the traditional flat innovation, integration of a variety of flowers on behalf of Taiwan culture and the Lunar New Year, with all kinds of festive custom personalized and interesting structure set into the red envelope beyond the past . Its purpose is more to "re-gift light situation" concept to a red envelope with a gift of the mind, rather than the contents to measure the amount of value. Among the many red packets, the only want to be a collection of that is bringing the best foreign friend a gift, the oriental culture and the enthusiasm and new image rendering from all over.