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獲獎成果
  • 作品名稱
    Imagination For Life
  • 作者
    康宜淳
  • 得獎年份
    105年
  • 指導教授
    王韋堯、林廷宜
  • 比賽名稱
    Adobe卓越設計大獎(Adobe Design Achievement Awards)
  • 主辦單位
    Adobe Systems Incorporated
  • 獎項名稱
    Honorable Mention
  • 作品連結

台灣是個盛產水果的寶島,產出的水果不論甜度、口感都是最好的。將新鮮水果削皮、切片、抽乾水分,便製成方便保存與食用的水果乾。
根據目前台灣水果乾市場的分析,發現近年來年輕女性族群購買水果乾的比例日漸提升。設定年輕女性為主要的消費群,將水果乾重新包裝。將格列佛遊記與水果做結合,運用比較富有想像力和可愛有趣的畫風表達抓住健康的意象。
每個包裝盒都可以和別的口味去做拼接,透過不同的排列方式,增加畫面的趣味性與故事性。在忙碌的生活中,需要多一點想像力。

Taiwan is an island abounds with fruits, regardless of its high sweetness, the mouthfeel of fruits are one of the best in the world.
Doing the processes of peeling, slicing, and draining, fresh fruits can be made into dried fruit, which is easily to preserve and eat as snack.
Based on current analysis of dried fruit marketing in Taiwan, the proportion of young women purchasing dried fruit steadily grow in recent years.
Choosing young women as main consumer group, reconsider the packaging of the dried fruit. Use Gulliver's Travel's concept to combine with fruit, and with hand draw illustration of imaginative and lovely style to convey health.
Flavors can combine one another with drawing on the packaging, scenes on boxes are more fun and story-conveyed through various ways of box arrangement.