Pineapple cake is a kind of famous and popular dessert in Taiwan.The packaging design project pursues children market.
The design concept performs circumstances for boxes such as elementary school students sitting in the classroom, riding a bike in school. The design elements include a textbook, a desk, a bulletin board, and a blackboard. It constructs an imagination of a desirable school life by applying three lovely yellow bears having snacks secretly as a metaphor of the packaging design.
In addition, designing a little bear having pineapple cake while staring out of window can make consumers curious about the product inside a bag.

鳳梨酥是遠近馳名的台灣特產，本包裝設計案「窗口邊的鳳梨酥」採用六個小包裝集合成一禮盒形式，瞄準兒童市場。
提袋設計模擬在學校圍牆內吃鳳梨酥以及往窗外看的小熊，吸引消費者對袋內的鳳梨酥產品產生好奇。
禮盒設計以小學生在上課的情境為設計概念，將外包裝轉換為在校園騎腳踏車、教室形象，包含黑板、課桌椅、留言板、課本；可愛黃色小熊隱喻小學生在上課偷吃零食的情境，聯想快樂的學校生活。