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獲獎成果
  • 作品名稱
    Owl Natural Seeds
  • 作者
    陳巧育
  • 得獎年份
    106年
  • 指導教授
    王韋堯
  • 比賽名稱
    Adobe卓越設計大獎 (Adobe Design Achievement Awards 2017)
  • 主辦單位
    Adobe Systems Incorporated
  • 獎項名稱
    Semifinalist
  • 作品連結

In this project, I tried to relate the imagery of the birds to seeds, which is also one of the natural food sources of birds.While birds crack seeds with their bills, human do such thing with teeth. For me, this has been an interesting similarity between two species. Therefore, it would make sense in a humorous way try converting the imagery of an owl to the package of seed products we eat. The struture of packaging imitates the iconic image of an owl, whose head is relatively large in proportion. It is also noticed that one of the most vivid features of the bird is a pair of facing forward eyes, which is represented in my design as well. Two dimensional image and three dimensional structure are therefore connected.The beauty of its feather also inspires the patterns, which also relates to what such product really is, in terms of color and appearance. Last but not least, by choosing wood as background of the package box, I aim to amplify the naturalness of this product. these products come in different sizes, which is also by represented by different kinds of owls, each with distinguishable iconic look, yet coherent features, like a family, which is expected to be eye catching.Such design is also an advantage when it comes to production, no other process are needed except printing on cardboards.

西瓜子、南瓜子、葵瓜子為包裝內容物,以貓頭鷹的形象融入包裝設計。​​​​​​​植物的種子為鳥類的天然的食物來源之一,鳥類的喙能咬碎硬殼的種子,如同人們用牙齒嗑瓜子一樣,透過這個創意的聯想轉化到產品包裝設計的主題。梟,即人們口中常說的貓頭鷹。以貓頭鷹的形象融入包裝設計,因為頭部寬大、雙目均向前是貓頭鷹最大的特色,將此特色成呈現在眼睛造型與包裝結構。平面的圖像和立體造型產生關係。鳥類身上美麗的羽毛轉化成包裝的圖樣,圖樣的色彩、造型與產品的本質呼應。系列的外包裝盒的以樹木為概念如同貓頭鷹的巢穴,更凸顯產品的與天然的特色。包裝設計以鳥與自然環境的意象傳達產品健康自然的訴求,在不同的種類和容量以系列以不同鮮明的貓頭鷹來區分,包裝系列如同一個家族,十分活潑可愛,吸引他人目光。在包裝結構上,只透過一張厚紙將整罐產品包覆,產品量產時只需要印製在紙張上,無須再加工在罐子身上。透過圖型設計在包裝結構上產生有趣的立體關係。