納豆，一份帶有黏稠絲狀、氣味濃烈、營養價值極高的傳統保健食品；「納豆意指納貢至皇室的豆子」，是黃豆的高級料理，也是傳統日式生活中的驕傲。包裝設計以插畫新風貌構築納豆王國，六位貴族角色打造新情境。每份包裝蘊藏著小故事，打開包裝時，在各個角色帶領下，食用者悠遊於納豆王國中；透過細膩線條比擬納豆牽絲感，傳遞絲絲入口，健康久久；享受每一份淬鍊熟成的「納豆」。納豆與納豆絲包裹著在地文化與長壽秘方，透過童話故事情境連結具有東方特色的產品，引領西方消費者能夠更親近與認識納豆，讓納豆品牌從亞洲推廣至歐美國際市場。

Natto, a highly nutritious and traditional Japanese food made from soybeans fermented, has a strong distinctive smell and stirring natto produces lots of sticky silk strings. It is not only the most valuable soybeans cuisine offered to the royal family, but also the pride of traditional Japanese life- style. To think outside the box, unique illustrations in fresh appearance are used to construct the new packaging design of the Natto kingdom. The packaging also comes along with six noble characters in four scenarios of lovely tales. When you open it, each Natto package reveals a little story hid within. As you enjoy its delicacy, Natto communicates the great feeling of “one suck of Natto keeps healthy forever”. Natto and its sticky silk string deeply enfold the local culture and secret of longevity. Using fairy tale to connect with the unique Asian food, westerners are brought closer to Natto and get to know more about it. Natto certainly is going to extend its new brand and positive value from Asia to European and American market.