采芝斋包装 Packaging for Caizhi Zhai

This is a packaging designed for a gift box holding Suzhou traditional deserts. The specialty lies in the combination of 2-dimmension and 3-dimension, represented by graphics and packaging structure working together. The key to making a design resonate with customers is to evoke their memories. The memory of Suzhou is the classical gardens with white walls, black-tiled roofs as well as verdant and thick green. And childhood memory for most people is playing hide-and-seek with peer playmates. I incorporated these two images into my packaging design.

  这是一个苏州传统甜食礼盒的包装设计。设计的创意点在于平面图形与包装结构的2d+3d结合。人的情感能产生共鸣，在于对记忆的唤起。提到苏州的记忆就是白墙黑瓦的绿郁葱葱的苏州园林。而童年的记忆就是幼小的时候和小伙伴一同玩着捉迷藏。而我就把两个记忆点运用到了包装上。

The theme of this design is “looking for”, looking for memories, looking for childish delight. The little girl on the packing box is looking for her playmates, but where are they? The inside book reflects the concept of a window. Opening the box, we can see the view of Suzhou classical gardens, just like looking for views through a window.   

这个设计的主题是“寻”，寻找记忆，寻找童趣，包装盒上小女孩在寻找他的伙伴，那么她的小伙伴在哪里呢？，内盒是一个窗户的概念。打开包装盒，就看到了苏州园林的景色，就像是透过窗户在寻找美景。

Hide-and-seek is one of the favorite childhood games. Using this game as a clue, the design made a connection between this game and the box shape of the packaging: the girl on the cover is looking for her playmates who hide in corners of the garden. We open the box, and aha, they are hiding here! 

捉迷藏时孩童时代最具代表的游戏，设计通过以捉迷藏的行为为线索，与包装的盒形相结合：封面的小女孩在寻找她的小伙伴，小伙伴藏在园林的角落。然后打开小盒子，哇原来他们就躲在里面！

Suzhou classical gardens are one of the memories of Suzhou. As we grow up, our memories become fragmentary. This design divided the image into nine pieces of a puzzle. Customers can piece them together into a complete image and it brings more fun. 

苏州园林是对于苏州的记忆。随着人们的长大，记忆会变得零碎。产品用拼图的概念将画面分成九个小格，消费者在拼出完整画面的同时，也增加了趣味性。