/ EN
SEARCH NOW
獲獎成果
  • 作品名稱
    SUN DAY FARM DAY
  • 作者
    林辰蔚
  • 得獎年份
    107年
  • 指導教授
    王韋堯
  • 比賽名稱
    Adobe Design Achievement Awards 2018
  • 主辦單位
    Adobe Systems Incorporated
  • 獎項名稱
    Semifinalist
  • 作品連結

水果醋是促進現代人健康、體內環保的飲品。 日日好農品牌的土鳳梨醋使用在台灣的台農三號鳳梨釀製而成。 台灣這種土鳳梨需經歷農民長達十八個月辛苦培育,其果香與酸甜味道才更濃郁。

此包裝設計以東方感受的版畫技法、古拙的線條與強烈的黑白對比,描繪出農夫的黝黑皮膚與堅持的性格、也強調產品純粹的品質。

本設計運用立體包裝盒來提出創意的視覺,就是當數個立體包裝擺在一起時,可呈現一群農民在鳳梨田裡辛勤與笑顏地摘取鳳梨的光景;另以麻繩編織成袋來裝水果醋玻璃瓶如同裝著一顆鳳梨,這設計概念來自於農民背著編織竹簍來裝採收的鳳梨。

Fruit vinegar is the drink for people nowadays to help digestion and absorption of nutrition.  SUN DAY FARM DAY pineapple vinegar uses brewed vinegar from Taiwanese pineapple – Tai-nung No. 3. 

This kind of local pineapples take 18-month labor to cultivate. Only through such a long time can they create a special mixture of sour and sweet fruit flavor. 

Instead of using colorful and complicated illustrations, the black-and-white engraving design portrays farmers’ tanned complexions and the simplicity and purity of the product’s quality.

More, if put together, these packaging cartons can create a whole image of farmers laboriously picking and merrily reaping the harvest. The glass bottles packed with hemp look like real pineapples collected in bamboo baskets to demonstrate an abundant harvest of pineapples.