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獲獎成果
  • 作品名稱
    絲瓜絡包裝設計 LOOFAH SCOURER PACKAGING DESIGN
  • 作者
    劉佳蓉
  • 得獎年份
    108年
  • 指導教授
    王韋堯
  • 比賽名稱
    Brands & Communication Design
  • 主辦單位
    Red Dot
  • 獎項名稱
    Red Dot Winner
  • 作品連結

絲瓜絡的製作方法是將老化的絲瓜曝曬、剝皮,將絲瓜絡取出。就像把衣服脫掉,露出皮膚。
以此為發想,將包裝視覺設計成--「絲瓜脫褲子、露屁股」。
絲瓜絡是居家清潔的好幫手,而由於品種、曝曬時間的不同,會有不同質地。
細軟的絲瓜絡通常用來潔膚沐浴,質地粗硬的常拿來洗碗,因為粗糙的纖維更能抓住油脂。
整體包裝設計成一個家,三款絲瓜絡角色分別在廚房、浴室、書房,
拿起絲瓜絡,可以看到對應的使用方式,洗碗、刷澡、裝飾......

The packaging design shown above is that loofah takes its pants off and exposes buttocks. This idea is from the process of making loofah scourer, peeling off its old skin. Loofah is a good helper for cleaning. Based on the difference of varieties and exposure time, there will be different texture.
Soft loofah scourer  is used for bathing, and coarse texture is suitable for washing dishes, because its rough fiber can catch oil easily. The whole appearance of package is designed as a house, and there are three boxes in front of it, kitchen, bathroom and room. Pick up each boxes,it will show the corresponding role of loofah scourer at these indoor spaces.