本次CALVIN KLEIN 實驗包裝設計針對的客戶群體為18~38歲的年輕宅男。以漫威宇宙中的超級英雄形象作為設計元素，希望借由超級英雄帶給消費者更多的正能量，以此達到吸引消費者、拓寬客戶群體的目的。

包裝將鋼鐵人、蜘蛛人、死侍、蟻人這四位超級英雄的形象扁平化後結合手繪的不同種族的模特、使整體調性再次回歸到CALVIN KLEIN 性感、完美、藝術化的品牌形象之中。


This CALVIN KLEIN experimental packaging design's target customer group is aimed at young otaku aged 18 to 38. Design elements take the superhero image in Marvel's universe , I hope that the superhero will bring more positive energy to the consumers, so as to attract people and broaden the customer base.

This set of packaging  covers four series, Iron-Man Series, Spider-Man, Deadpool , and Ant-man. The overall vision consists of a superhero image and hand-painted various ethnic models, so that the integrity can return to the CALVIN KLEIN's sexy, perfect and artistic brand.