Find your own fragrance

你可曾遇見一位女孩，她身上的味道讓你穿越另一個情境，像是墜入一大片橘子果園或是一整個花卉市場。

Fragrance says 香氛包裝的商品包含肥皂、擴香和蠟燭。目標族群設定在年輕女性，希望透過不同香味的居家香氛用品，讓女孩們找到屬於自己的香味和生活品味。包裝的視覺語言是透過不同的女孩抱著誇張的巨大水果或花朵來傳達香味的內容，不完整圖像呈現是用來喚起消費者好奇心，扁平化風格是用來吸引年輕女孩的喜好。

Have you ever met a lady whose scent transported you to another world, perhaps a grand orange orchard or a flower market?

The fragrance product packages from “Fragrance says” include soaps, fragrance diffusers, and candles. Our target customers are young ladies. Through the various scents of our indoor fragrance products, we hope that young ladies can discover their own aromas and tastes. The visual language of the packaging depicts each scent by showing different young ladies holding an abundance of large fruits and flowers. The use of incomplete figures arouses customers’ curiosity, while the flat illustration style appeals to young ladies.