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獲獎成果
  • 作品名稱
    肉鬆壯起來 Pork Floss For Hulk
  • 作者
    杜浩瑋
  • 得獎年份
    110年
  • 指導教授
    王韋堯
  • 比賽名稱
    ADC 紐約藝術指導協會年度獎
  • 主辦單位
    Art Directors Club,New York USA
  • 獎項名稱
    Merit
  • 作品連結

肉鬆富含多種營養物質,如蛋白質和礦物質。

這次的產品市場主要針對的是熱愛運動和健身的人群。

在對收集到的調查結果進行分析後,我們設計了幾個拿著啞鈴、穿著健身服的搞笑人物作為包裝。我們尋求最好和有趣的方式為客戶提供產品。另一方面,由於預算限制,我們必須優化成本,例如使用更經濟的材料。最後,我們使用特殊的插圖發展,以匹配的曲面罐。這樣,製造商只需生產3種包裝,而客戶可以通過旋轉罐子產生10種以上的組合。這也是商店展示商品的一種令人印象深刻的方式。而包裝內的一張特殊卡片清楚地列出了成分。因此,與傳統方式相比,該設計預計將節省約63%的成本。

 

Meat floss is rich in a variety of nutrients, such as protein and minerals. This time, the product market mainly targets customers who are passionate about sports and fitness. After analysing the collected survey, we designed several funny characters holding dumbbells and wearing fitness clothing for the packaging. We seek the best and a fun way to perform the products for the customers. On the other hand, we have to optimise costs, such as using more economical material, because of the budget limit. Finally, we use particular illustration development to match the curved surface of the cans. In this way, the manufacturer only has to produce 3 types of packaging while customers can generate more than 10 combinations by rotating cans. It is also an impressive way to display goods in stores. A special card inside the packaging lists the ingredients clearly.As a result, the design is expected to save about 63% of costs compared to the traditional way.