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獲獎成果
  • 作品名稱
    台灣文化力量 Rebuild Taiwan’s traditional cult
  • 作者
    杜浩瑋
  • 得獎年份
    110年
  • 指導教授
    李根在
  • 比賽名稱
    Red Dot Award
  • 主辦單位
    Red Dot
  • 獎項名稱
    Red Dot Award: Brands & Communication Design 2021
  • 作品連結

台灣文化力量

台灣是一個不被承認的小島,沒有與世界討價還價的能力。 這導致那裡的人們對傳統文化缺乏信心。 他們抵制自己的文化,認為它過時、乏味。 因此,父母寧願將孩子送到國外。 針對這種現象,我創作了一系列海報來傳達我們的傳統。 海報中,有一隻無形的手握著啞鈴,形狀是台灣寺廟的龍柱。 體操環的設計也來源於傳統宮廷的門環。 我希望海報能夠鼓勵人們欣賞我們自己的文化,並認識到它具有改變世界的力量。

 

Rebuild Taiwan's traditional culture

Taiwan is an unrecognized small island, with no bargaining power against the world. It leads to a lack of confidence in traditional culture among people there. They resist their own culture and think it is old-fashioned and boring. Thus, parents rather send their children abroad. Regarding this phenomenon, I created a series of posters to convey our tradition. In the poster, there is an invisible hand gripping a dumbbell, which is in the shape of the Taiwanese temple’s dragon-like pillar. The design of the gymnastic rings also comes from the traditional palaces door rings. I hope that the posters can encourage people to appreciate our own culture, and recognize that it has the power to change the world.