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獲獎成果
  • 作品名稱
    Herbal Bath Soap 藥草沐浴皂包裝設計
  • 作者
    陳宇薇
  • 得獎年份
    111年
  • 指導教授
    王韋堯
  • 比賽名稱
    Brands & Communication Design 2022
  • 主辦單位
    Red Dot
  • 獎項名稱
    Red Dot Award
  • 作品連結

在臺灣⼈們常以藥草植物做為避邪的物件,有淨⾝、去除污穢的含義,⽽⾨神是⺠間的守衛之神,⽤以保平安、驅邪,此設計概念將藥草與⾨神驅邪的共同特性做連結,在2D視覺上特寫⾨神的臉部同時根據3D包裝結構的特⾊將頭飾紋樣做對⾓延伸,並運⽤⾼彩度帶入新潮的視覺效果。 
 

Herbal medicines are often used as an object to expel the evil in Taiwanese tradition. They also symbolize cleansing and removing the filth. The door gods are the guardians of the folklore. They are worshiped to keep people safe and repel the evil. This design combines the connotation of expelling the evil of both herbal medicine and door gods. It showcases graphics of closeup of the door gods’ facial expression and use the 3-dimensional packaging structure to extend headdress diagonally. The design also uses high-saturation colors enhance novel visual effects.