設計概念源自於被譽為「葡萄皇后」的 夏多內葡萄，因此以「皇后」貫穿設計，利用酒瓶的環形結構與連續圖騰結合，將 2D 圖形轉化為 3D 立體效果，其頭部的可拆卸設計搭配雙面列印的產品資訊，則增加了包裝的互動性與收藏價值，並減少紙張浪費。此外，三角結構的城堡外盒，搭配周圍的守衛，則強調了品牌值得信賴以及對於品質嚴格控制的精神。而鏤空的窗戶設計亦確保光線均勻散落，使其可作為燈罩使用，提升包裝的實用價值。

The design concept is inspired by the revered Chardonnay grape, often hailed as the "Queen of Grapes." Hence, the theme of "queen" runs through the design, utilizing the bottle's circular structure and continuous patterns to transform 2D graphics into a 3D effect. The detachable head design, coupled with double-sided printed product information, enhances the packaging's interactivity and collectible value while reducing paper waste. The triangular structure of the castle outer box, adorned with guardians, underscores the brand's reliability and stringent quality control. Additionally, the hollowed-out window design ensures even distribution of light, allowing it to function as a lampshade and enhancing the packaging's practical value.